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Values are a collection of guiding (usually positive) principles of what an individual (or society) deems to be correct and proper in life (or business) in regards to personal (or professional) conduct.

When called upon to articulate our values, often we are at a loss to come up with the appropriate words. In order to assist you in that process, I’ve enumerated a list below of 243 individual values. Naturally, this is not a complete list, but I hope will be of use.

Rather than simply list all of the values alphabetically, I have attempted to create groupings where values that have some congruency are near one another. Of course, you may disagree with the placement – however, I’d encourage you to focus should be on using these words to identify and articulate your own values.

You should use this list in conjunction with exercises to determine your core values.



Abundance
Affluence
Wealth

Acceptance
Acknowledgement
Accessibility
Approachability
Availability
Cooperation
Discretion
Diversity
Helpfulness
Hospitality
Openness
Respect
Restraint



Accomplishment
Accuracy
Achievement
Ambition
Capability
Commitment
Competency
Desire
Determination
Direction
Eagerness
Effectiveness
Efficiency
Excellence
Fluency
Focus
Introversion
Mastery
Modesty
Precision
Resolve
Speed
Success
Thoroughness



Activeness
Aggressiveness
Alertness
Anticipation
Assertiveness
Assurance
Audacity
Boldness
Bravery
Carefulness
Certainty
Composure
Confidence
Control
Conviction
Courage
Decisiveness
Discipline
Dominance
Drive
Dynamism
Expectancy
Fearlessness
Ferocity
Fierceness
Fortitude
Heroism
Independence
Industry
Meticulousness
Organization
Power
Self-Reliance



Adaptability
Adroitness
Agility
Awareness
Balance
Calmness
Conformity
Consistency
Dependability
Diligence
Endurance
Energy
Flexibility
Harmony
Humility
Perseverance
Persistence
Preparedness
Reliability
Resilience
Self-Control
Serenity
Spirituality

Adoration
Affection
Appreciation
Attentiveness
Camaraderie
Courtesy
Decorum
Deference
Devotion
Devoutness
Faith
Piety
Vitality
Vivacity
Warmth
Zeal



Adventure
Curiosity
Daring
Discovery
Dreaming
Enthusiasm
Exploration
Fun
Inquisitiveness
Playfulness
Spontaneity
Wonder

Altruism
Benevolence
Charity
Compassion
Encouragement
Gallantry
Generosity
Giving
Gratitude
Kindness
Love
Philanthropy
Service
Sharing
Support
Teamwork
Thankfulness
Thoughtfulness
Wisdom



Amusement
Cheerfulness
Conviviality
Cordiality
Empathy
Enjoyment
Entertainment
Excitement
Exhilaration
Extroversion
Friendliness
Gregariousness
Humor
Understanding



Articulative
Brilliance
Clarity
Cleverness
Concentration
Craftiness
Cunning
Expressiveness
Exuberance
Insightfulness
Mindfulness
Passion
Perceptiveness
Resourcefulness
Shrewdness
Stealth

Beauty
Charisma
Charm
Dignity
Elegance
Gentility
Grace
Poise
Presence



Bliss
Comfort
Contentment
Delight
Ecstasy
Elation
Happiness
Joy



Candor
Credibility
Directness
Duty
Frankness
Honesty
Honor
Integrity
Loyalty
Sincerity
Trust
Truth
Virtue



Creativity
Education
Growth
Imagination
Ingenuity
Inspiration
Intelligence
Intuitiveness
Inventiveness
Learning
Logic
Originality
Reason
Uniqueness

Economy
Frugality
Thrift



Experience
Expertise
Knowledge
Leadership
Pragmatism
Prudence
Realism
Vision

Fairness
Fidelity
Impartiality
Justice

Fame
Fashion

Family
Fitness
Health
Intimacy

Freedom
Liberty
Privacy

Hopefulness
Optimism

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