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Working Smart vs. Hard

Posted by Seth Elliott On October - 19 - 2010

This article was first published as “Smart vs. Hard” on Technorati Woody Allen famously said, “Ninety percent of success is just showing up.” The fact is, in a startup environment, you have to show up A LOT. Grinding out 12-plus-hour days is certainly a hallmark (if not a badge of honor) for many successful startups. […]

Bear Traps: Attitudes to Kill Your Startup

Posted by Seth Elliott On October - 12 - 2010

Lack of self-confidence, or belief in your product/solution, can kill your startups chances. However, this risk characteristic is one that I rarely encounter amongst startups. Most entrepreneurs have a healthy dose of confidence – perhaps bordering on arrogance. In fact, this other extreme can be just as dangerous to startup success. Over-confidence in your abilities, […]

Income Statement Hide and Seek

Posted by Seth Elliott On September - 28 - 2010

Before we finish with our examination of the Income Statement, it’s worth addressing some of the “games” that can be (and have been) played in reporting. Why is this important? At some point, you will likely be comparing your company to others in the industry for the purposes of analysis and valuation. Understanding some of […]

Corporate Finance and the Entrepreneur

Posted by Seth Elliott On August - 10 - 2010

I have received a number of questions from entrepreneurs (and would-be entrepreneurs) lately that are related primarily “corporate finance.” For those unfamiliar with the term, it broadly addresses the area of finance that deals with the financial decisions made by business enterprises, including tools and analyses, in order to maximize value. A related component references […]

Help Change the SEC Rules for Crowdfunding Startups

Posted by Seth Elliott On July - 7 - 2010

Paul Spinrad, Jenny Kassan and the folks at the Sustainable Economies Law Center have done something that every entrepreneur should know about. They’ve initiated a process to help make crowdfunding startups and small businesses a reality from a legal perspective. As it stands now, most forms of crowdfunding are ILLEGAL. You can read more details […]

Featuring Benefits: Enhancing Your Go-To-Market Plan

Posted by Seth Elliott On May - 25 - 2010

In the marketing field, particularly copywriting, there’s a key lesson drummed into the heads of all beginners – sell customers by articulating the benefits of a product, not by explicating it’s features. This is a key lesson for entrepreneurs as well. When building a Go-To-Market plan, it’s key to differentiate features from benefits and use […]

Getting New Clients

Posted by Seth Elliott On April - 1 - 2010

An unsurprising business axiom: a company lives or dies by its sales. No customers, no revenues. No revenues, no business. As a result, ask almost any business owner her primary concern and you’ll almost always hear some variant of identifying prospects and securing new clients. Collateral Materials One disturbing trend that has developed as a […]

An Entrepreneurial Quick Start Guide

Posted by Seth Elliott On March - 16 - 2010

Many would-be entrepreneurs are uncertain how to get started. Perhaps you have a strong desire to work for yourself, but you’re not sure what the next step should be. While the subject of entrepreneurship is extensive, it doesn’t have to be overly complicated. Here is an Entrepreneurial Quick Start Guide for those of you considering […]

Avoiding Bad Assumptions

Posted by Seth Elliott On February - 10 - 2010

There’s no doubt that entrepreneurs, and business people in general, often make quick decisions that rely on gut feel. In of itself, there’s nothing at all wrong with this. A strong intuitive capability is, in fact, a key trait of many successful entrepreneurs. Nevertheless, running a business “on the fly” isn’t always the best approach. […]