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Archive for the ‘Trust’ Category

Avoiding Customer Information Overload

Posted by Seth Elliott On January - 21 - 2010

Have you ever strolled down the oral health section of a big box retailer? Imagine those circumstance and you’ve got a bird’s eye view of what information overload feels like as a customer. I experienced this yesterday – an entire aisle of colorful boxes with nuanced choices, “on sale” and “save now” tickets at random […]

How To Get Publicity

Posted by Seth Elliott On January - 14 - 2010

“Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream.” John Berger Publicity can be a godsend for a growing business. More than one tale of “overnight” success is founded upon a “lucky break” in media exposure. […]

How to Become an Expert: 7 Tips

Posted by Seth Elliott On November - 27 - 2009

Business today, whatever your field, is crowded with entrants. What can you do to access customers and hold attention in an environment filled with competitors? One strategy to help grow your business (and your personal brand) is to become an expert in your field. Here are 7 strategies you can use to become an expert […]

12 Tips For Building Credibility

Posted by Seth Elliott On November - 12 - 2009

Whether you are a budding entrepreneur, an established business owner or an ambitious employee, one aspect of life remains constant – the need for credibility. In all walks of life, your experience and the ability to develop a “trust factor” among your relevant stakeholders has become ever more important – particularly in an era when information can be researched (or disseminated) at lightning fast speed across the web.

Here are several categories to focus on, along with specific tips, when looking to build credibility.

Gaining Experience

Of course, you can’t put the cart before the horse. The fact is that every bit of experience that you can add to your personal and professional biography is of value. To that end, you can actively seek out opportunities to add substance to your background – which can then be touted using some of the tips mentioned later in this post.

1. Volunteer With Organizations. There are literally thousands of organizations at the national and local level that you can get involved in. Naturally, business focused organizations – chambers of commerce, networking groups, urban revitalization groups and economic development centers to name a few – may be your preferred venues at first. These types of organizations have a direct linkage to the type of credibility you are seeking to build. However, many other deserving not-for-profits are in regular need of assistance. If you provide substantive assistance in areas that are readily transferrable into the business arena, you’ve built experience and credibility. Of course, sitting on the Board of Directors or Chairing a Steering Committee is ideal. Just be sure that your goal in volunteering includes a desire to truly help the organization in addition to helping yourself.

2. Help At Conferences. Identify a conference that you are interested in attending and get in contact with the organizers. Offer your service to help run the event. Ideally, you want to work with speakers or attendees, or develop collateral materials or other similar high-level tasks. Nonetheless, even assisting with basic logistics (setting up speakers’ tables, audience chairs, etc.) can be worthwhile. By volunteering at a conference you reap several benefits in addition to building your credibility – you get to […]