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Archive for the ‘Strategy’ Category

Advisory Board Advice

Posted by Seth Elliott On September - 23 - 2010

When sitting through entrepreneurs’ presentations, I often find myself cringing when the “Advisory Board” slide makes its appearance. Advisory Boards have been in vogue for some time. In the “go-go” years of the first internet bubble, every company had such a group filled with household names. Even today, I find many startups use advisory boards […]

Nosce te ipsum

Posted by Seth Elliott On June - 10 - 2010

In order to advance in business or life, the old aphorism holds true: Know Thyself. We’ve examined the process of goal setting before – but can you set goals without a comprehensive level of self-knowledge? Identifying your core personal values and, by extension, those values that underpin your business is of critical importance in the […]

Featuring Benefits: Enhancing Your Go-To-Market Plan

Posted by Seth Elliott On May - 25 - 2010

In the marketing field, particularly copywriting, there’s a key lesson drummed into the heads of all beginners – sell customers by articulating the benefits of a product, not by explicating it’s features. This is a key lesson for entrepreneurs as well. When building a Go-To-Market plan, it’s key to differentiate features from benefits and use […]

Competition Is Good

Posted by Seth Elliott On May - 13 - 2010

I was invited to sit-in on a financing meeting the other day, which proved quite interesting for our purposes here at the Unchained Entrepreneur. An eager entrepreneur was busily pitching a venture capitalist on the solution he offered. Our intrepid entrepreneur was seeking $2,000,000, primarily for sales & marketing purposes – though he also needed […]

What’s Your Problem?

Posted by Seth Elliott On April - 29 - 2010

One of the best ways to develop your company’s strategic plan, summary and especially elevator pitch is by asking yourself (and your team) a series of core questions. A great approach is to pose these questions and engage in an intensive brainstorming session for each to determine answers. In each case, you want to develop […]

6 Tips for Bootstrapping Your Business

Posted by Seth Elliott On April - 14 - 2010

DSWS8QF8XU4B Today it’s easier and cheaper to start a business than ever before in history. The technological advancements of the last ten years, particular in the internet and telecommunications, have brought the capital needed for core business formation to unheard of levels. However, growing your business is a different story. Many businesses do require a […]

Why You Dismiss Good Ideas

Posted by Seth Elliott On March - 3 - 2010

I sent an email to a client last week detailing several innovative strategies that one of his competitors is deploying in their go-to-market plan. I had discovered some information suggesting that the competitor was reaping significant benefits from this approach. Naturally, I wanted my client to be fully briefed on this subject, in the hopes […]

Business Defensibility: Identifying Your Moats

Posted by Seth Elliott On February - 17 - 2010

In meeting with a prospective client the other day, I had the occasion to ask the founder to detail for me why his business was defensible. “No problem,” Bernard answered. “We’ve got 2 issued and 3 pending patents. We don’t really need to spend any time discussing that any further.” As you might imagine, I’m […]

Avoiding Bad Assumptions

Posted by Seth Elliott On February - 10 - 2010

There’s no doubt that entrepreneurs, and business people in general, often make quick decisions that rely on gut feel. In of itself, there’s nothing at all wrong with this. A strong intuitive capability is, in fact, a key trait of many successful entrepreneurs. Nevertheless, running a business “on the fly” isn’t always the best approach. […]

Which CEO Type Are You?

Posted by Seth Elliott On February - 2 - 2010

I’ve received a number of communications lately from entrepreneurs that are in the process of (or preparing to) raise growth capital. In a number of other posts, we’ve addressed various components of the fund raising process and will continue to do so here at the Unchained Entrepreneur. Today, I want to address the role that […]