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Archive for the ‘Innovation’ Category

Why You Dismiss Good Ideas

Posted by Seth Elliott On March - 3 - 2010

I sent an email to a client last week detailing several innovative strategies that one of his competitors is deploying in their go-to-market plan. I had discovered some information suggesting that the competitor was reaping significant benefits from this approach. Naturally, I wanted my client to be fully briefed on this subject, in the hopes […]