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Archive for the ‘Growing Your Business’ Category

Advisory Board Advice

Posted by Seth Elliott On September - 23 - 2010

When sitting through entrepreneurs’ presentations, I often find myself cringing when the “Advisory Board” slide makes its appearance. Advisory Boards have been in vogue for some time. In the “go-go” years of the first internet bubble, every company had such a group filled with household names. Even today, I find many startups use advisory boards […]

The Viral Marketing Fallacy

Posted by Seth Elliott On September - 16 - 2010

More often than not, I find that business plans that are presented to me are woefully inadequate when it comes to the Go To Market section. We’ll explore Go To Market planning and needs in more detail in a future post. Today I want to address the “strategy” that many entrepreneurs expound when I draw […]

Featuring Benefits: Enhancing Your Go-To-Market Plan

Posted by Seth Elliott On May - 25 - 2010

In the marketing field, particularly copywriting, there’s a key lesson drummed into the heads of all beginners – sell customers by articulating the benefits of a product, not by explicating it’s features. This is a key lesson for entrepreneurs as well. When building a Go-To-Market plan, it’s key to differentiate features from benefits and use […]

6 Tips for Bootstrapping Your Business

Posted by Seth Elliott On April - 14 - 2010

DSWS8QF8XU4B Today it’s easier and cheaper to start a business than ever before in history. The technological advancements of the last ten years, particular in the internet and telecommunications, have brought the capital needed for core business formation to unheard of levels. However, growing your business is a different story. Many businesses do require a […]