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Archive for the ‘Communication’ Category

Entrepreneurial Expectations & Superhero Status

Posted by Seth Elliott On September - 9 - 2010

“Seth,” a coaching client said to me recently, “I love being an entrepreneur. I was prepared for pressure – but I never realized how much of the pressure would come from expectations.” It’s one of the dirty little secrets of entrepreneurship. Part of the reason why many people start new ventures is that you are […]

Featuring Benefits: Enhancing Your Go-To-Market Plan

Posted by Seth Elliott On May - 25 - 2010

In the marketing field, particularly copywriting, there’s a key lesson drummed into the heads of all beginners – sell customers by articulating the benefits of a product, not by explicating it’s features. This is a key lesson for entrepreneurs as well. When building a Go-To-Market plan, it’s key to differentiate features from benefits and use […]

Avoiding Customer Information Overload

Posted by Seth Elliott On January - 21 - 2010

Have you ever strolled down the oral health section of a big box retailer? Imagine those circumstance and you’ve got a bird’s eye view of what information overload feels like as a customer. I experienced this yesterday – an entire aisle of colorful boxes with nuanced choices, “on sale” and “save now” tickets at random […]

How To Get Publicity

Posted by Seth Elliott On January - 14 - 2010

“Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream.” John Berger Publicity can be a godsend for a growing business. More than one tale of “overnight” success is founded upon a “lucky break” in media exposure. […]

How To Get A Return Call

Posted by Seth Elliott On December - 17 - 2009

You don’t need me to tell you that the pace of business continues to accelerate in today’s world. In the midst of each frenzied day, you no doubt have several key people you need to reach. Often, getting a return call can be of critical importance. Whether you are trying to close a sale, pitch […]

Cell Phone Etiquette: 10 Tips for Cell Phone Usage

Posted by Seth Elliott On December - 1 - 2009

I’d suggest that it is no longer feasible to operate in the business world without a cellular phone. Communication is a key element of any entrepreneur’s success, and today that includes the means for rapid response – a cellular phone. Nonetheless, cell phones can be abused – and often are. Here are 10 tips for […]

8 Email Writing Tips You Can Implement Immediately

Posted by Seth Elliott On November - 24 - 2009

Effective email writing is a skill that is often overlooked in today’s fast-paced business environment.  I’m sure you’ve received your share of long, rambling email communications.  Unfortunately, we’ve all probably been guilty of sending such emails in the past. The fact is, email is a critical communication methodology.  As such, you need to be crafting […]