In the marketing field, particularly copywriting, there’s a key lesson drummed into the heads of all beginners – sell customers by articulating the benefits of a product, not by explicating it’s features. This is a key lesson for entrepreneurs as well. When building a Go-To-Market plan, it’s key to differentiate features from benefits and use [...]
Archive for May, 2010
Competition Is Good
On May - 13 - 2010
I was invited to sit-in on a financing meeting the other day, which proved quite interesting for our purposes here at the Unchained Entrepreneur. An eager entrepreneur was busily pitching a venture capitalist on the solution he offered. Our intrepid entrepreneur was seeking $2,000,000, primarily for sales & marketing purposes – though he also needed [...]
